Borrowell was looking to secure and maximize coverage opportunities for Borrowell, and its CEO Andrew Graham, around the federal budget’s Open Banking decision, alongside the proposed Renters’ Bill of Rights. Borrowell was also gearing up to launch its newest product, Past Rent Reporting.
Throughout the partnership, the Category team supported Borrowell with ongoing thought leadership and a robust data strategy to launch Borrowell’s latest product, Past Rent Reporting. Through an always-on, mainstream focused PR campaign, Category was able to land Borrowell majority of the mainstream targets that were laid out within the strategy including coverage in The Globe and Mail, Daily Hive, Global News, The Logic, CTV News, STOREYS, inSAUGA and more.
112 PIECES OF COVERAGE (INCLUDING SYNDICATION)
86M+ IMPRESSIONS (INCLUDING SYNDICATION)
