STACKT

STACKT, the brand known for the innovative shipping container market in Toronto, was looking for a PR partner to share their news of the 10 year lease extension in Toronto while creating an impactful earned media campaign to launch their new venture, STACKTx, in three major markets across Canada. STACKTx, is an accelerator program that is designed to give resources, mentorship and physical retail space to small businesses across Canada. STACKT wanted a PR partner that could fuel mainstream media coverage to attract the attention of the small business community.

The Category team developed a media day to celebrate the announcement of the STACKT market 10 year lease extension in Toronto while also sharing that STACKTx will be expanding across Canada. Category sent out a press release and media advisory and was able to secure the front page of the business section of the Toronto Star, in addition to pick up across CBC radio, CBC TV, 680 news, BlogTO, Daily Hive and more