Marshall Homes was aiming to secure and maximize earned media coverage around its latest project, Time, which was made possible by accelerated approvals from the municipal government.
Category executed a PR strategy driven by thought leadership for Marshall Homes CEO Craig Marshall, positioning him as a leader in the developer space as well as highlighting the impact of expedited approvals and multi-government collaboration to deliver much-needed housing supply in the Durham region. Category’s strategic media relations efforts resulted in top-tier coverage from the National Post, Financial Post, Toronto Sun, STOREYS, RENX, InDurham, and Durham Region News.
67 PIECES OF COVERAGE (INCLUDING SYNDICATION)
18M IMPRESSIONS (INCLUDING SYNDICATION)
