goConfirm

goConfirm, a new tech startup in the portable digital identity space, was looking to launch its product, a verification tool for Canadians using Facebook Marketplace or Kijiji to buy/sell secondhand, with a widespread, mainstream earned media campaign. goConfirm was looking to build broad awareness and drive potential users to download the goConfirm app.

The Category team developed a data report strategy that saw the launch of a unique report that was developed in partnership with trusted data provider Angus Reid: The Ontario Benchmark on Trust in Peer to Peer Marketplace. Category developed, executed and drafted the report launch and utilized a robust embargo process to launch the report. Within the first 24 hours of launching the report, Category garnered multiple pieces of top-tier coverage including Global News, CP24, Breakfast Television, CityNews, CTV News, AM640 Radio and more.