Loop

Loop, a rapidly growing fintech company providing cross-border banking solutions for small and medium-sized businesses (SMBs), sought to officially announce its successful $6.4 million CAD funding round and build its brand awareness across Canada. This raise brought Loop’s total equity financing to over $10 million CAD since its 2022 launch. By highlighting this milestone through a strategic media campaign paired with ongoing thought leadership, Loop was able to reinforce its market leadership, showcase its rapid growth, and emphasize its commitment to simplifying global financial operations.

The Category team supported Loop’s successful funding announcement by drafting and executing a comprehensive media strategy. The team secured media coverage in top-tier outlets such as Betakit, The Logic, Fintech.ca, finSMEs, Private Capital Journal, PYMNTS, and more. In addition, Category developed a targeted media strategy for Loop’s CEO, focusing on high-impact opportunities to position him as an authority in his field. The team successfully secured his participation in interviews and thought leadership pieces across major publications including The Logic, BNN Bloomberg, CP24 and more.